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South Beach is the section of Miami Beach, Florida that encompasses the southernmost 23 blocks of an island separating the Atlantic Ocean and Biscayne Bay. This area was the first section of Miami Beach to be developed, starting in the 1910s, thanks to the development efforts of Carl G. Fisher, the Lummus Brothers, John Collins, and others. The area has gone through numerous man-made and natural changes over the years, including a booming regional economy, increased tourism and spectacular new real estate developments.

In 1912, Miami businessmen the Lummus Brothers acquired 400 acres (1.6 km²) of Collins' land in an effort to build an oceanfront city of modest single family residences. In 1913 Collins started construction of a bridge from Miami to Miami Beach. Although some local residents invested in the bridge, Collins ran short of money before he could complete it.

Carl G. Fisher, a successful entrepreneur who made millions in 1909 after selling a business to Union Carbide, came to the beach in 1913. His vision was to establish South Beach as a successful city independent of Miami. This was the same year that the famous restaurant Joe's Stone Crab opened. Fisher loaned $50,000 to Collins for his bridge, which was completed in June, 1913. the Collins Bridge was later replaced by the Venetian Causeway.

On March 26, 1915, Collins, Lummus, and Fisher consolidated their efforts and incorporated the Town of Miami Beach. In 1920 the County Causeway (renamed MacArthur Causeway after World War II) was completed. The Lummus brothers sold their oceanfront property, between 6th and 14th Streets, to the city. To this day, this area is known as Lummus Park.

In 1920, the Miami Beach land boom began. South Beach's main streets (5th Street, Alton Road, Collins Avenue, Washington Avenue, and Ocean Drive) were all suitable for automobile traffic. The population was growing in the 1920s, and several millionaires such as Harvey Firestone, J.C. Penney, Harvey Stutz, Albert Champion, Frank Seiberling, and Rockwell LaGorce built homes on Miami Beach.

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In the 1930s, an architectural revolution came to South Beach, bringing Art Deco, Streamline Moderne, and Nautical Moderne architecture to the Beach. To this day, South Beach remains the world's largest collection of Streamline Moderne Art Deco architecture. In 1966, South Beach became even more famous when Jackie Gleason brought his weekly variety series, The Jackie Gleason Show to the area for taping, a rarity in the industry. Beginning in the late 1970s and continuing through the 1980s, South Beach was used as a retirement community with most of its ocean-front hotels and apartment buildings filled with elderly people living on small, fixed incomes.

 This period also saw the introduction of the "cocaine cowboys," drug dealers who used the area as a base for their illicit drug activities. Scarface, released in 1983, typifies this activity. In addition, television show Miami Vice used South Beach as a backdrop for much of its filming due to the area's raw and unique visual beauty.

Before the famous TV show, Miami Vice, SoBe was considered a very poor area with a very high rate of crime. Today, it is considered one of the most wealthy and prosperous commercial and residential areas on the beach.
Today, the South Beach section of Miami Beach is a major entertainment destination with hundreds of nightclubs, restaurants and oceanfront hotels and spectacular condominiums.

As of today, it has Miami Beach's highest property values. Although mostly residential, the area is also home to several large scale development projects and large buildings such as Portofino Tower and sister buildings such as ICON SOUTH BEACH (spearheaded by designer Philippe Starck), Continuum, Murano at PortofinoMurano Grande at Portofino, Apogee, The Setai, Paradiso South Beach, and W South Beach This area has several notable nightlife destinations, including Opium Garden, PrivĂ©, Nikki Beach Club, and Pearl. It also has several smaller, upscale bars and restaurants, including the world-famous Joe's Stone Crabs, Smith & Wollensky's steak house, and China Grill among others.

 

 

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